the AFL-NFL Championship Game to
Super Bowl 50
By Dr .Harvey Frommer
A LISTEN! (turn up your speakers :)
Super Bowl is America at its best and also America at its worst. American conspicuous consumption. American
grossness. American fandom, American power. American
marketing. American ingenuity.
American skills and talent. All are on parade, all turned up, tuned in
at the same
time for the same event. All of that is the greatest power and the
weakness of the big game.
in the dead of winter in the United States across various time zones,
“Super Bowl” on “Super Sunday”
has become a de facto American
holiday, right up there with Christmas, New Year’s Eve, Thanksgiving
Fourth of July. For
the top 10 most watched American television programs of all
have been Super Bowls. The game has been broadcast
live to more than 200 nations in more than 30 different languages. Many
countries send TV crews to the venue where the Super Bowl is staged.
like Brazil, China, Denmark, France, Germany, Hungary, Japan, Mexico,
and the United Kingdom have opted in to do this for a more personal
take on the
numbered about one third of the
population of the United States. Millions of conversations about the
game will take
place on social media in real
Super Bowl produces more twitter tweets than any other sports event.
Super Bowl Sunday is the most important
single-day event in the advertising industry. At the first Super Bowl
30-second commercials cost about $40,000. In
2016, a 30 second ad will cost five-million
There are many who tune
into the game not to view it but to watch the inventive and alluring
commercials, the elaborate
pre-game and halftime entertainment, the stars on parade.
the simpler entertainment that was featured at the first championship
1967, a cavalcade of “A list” personalities have lined up to perform at
Bowls throughout the decades. Top-echelon entertainers are eager to become part of the extravaganza
because, as Paul McCartney observed: "There's nothing bigger
being asked to perform at the Super Bowl."
The Super Bowl is big-time boom
time for businesses. Several million
large-screen TVs are purchased weeks
before the game. Super Bowl Sunday attracts
the most NFL football betting action. All manner and type of “official”
Bowl products are marketed.
door secret balloting by all NFL
owners and a supermajority of 75 percent has been the pathway through
which a city
has been awarded the right to host a Super Bowl. Part
of the deal for a city to even be in the
competition is that a brand new venue be the environment for the
playing of the
The face value for a ticket to attend that first game in
1967 ranged from ten to fifteen dollars. The
2016 Super Bowl tickets cost about $650 each. The 32 NFL franchises,
to Forbes, are worth an average over $1.2 billion each. Pro football,
by the NFL, is a $10-billion plus industry, according to ESPN.
The winner’s shares for
the 2016 Super Bowl will be well over $100,000 each. Losers will get
more than $50,000
each– both vastly different sums from the first Super Bowl payout of
for winners of the first Super Bowls.
Taking into consideration that the playoffs last only four
most, salary-wise for players it is almost like having another season.
Eating dominates the
day. Only Thanksgiving
Day surpasses Super Bowl Sunday as the highest calorie
consumption day in the United States. Restaurant
sales plunge. Millions and millions hunker down, shut-ins to viewing,
The Super Bowl has evolved
into the grandest, grossest,
gaudiest annual one-day spectacle in the annals of American sports and
All of this incredibly spun off the game that was played
on January 15,
1967 at the Los Angeles Coliseum, a game that for a time lacked a name,
that lacked a venue, a game that lacked an identity, a game that when
was played with two different footballs and didn’t even sell out.
And to think that when it
National Football League Commissioner Pete Rozelle’s biggest wish was
would surpass the World Series in importance.
surely got more than he wished for.
from Harvey Frommer’s When It Was Just a Game: Remembering
First Super Bowl)